we design functional, artful, and memorable software products

1.0 works with founders and companies that require an end-to-end creative vision to launch their next app or service

we carefully craft and consider everything from UI architecture to cohesive visuals in order to drive product-market fit

our thinking is shown literally and iteratively

our thinking is shown literally and iteratively

we skip over-process and big reveals because we’d rather be designing

1.0 only tolerates joyful creative collaboration, free of ego

we don’t have outside investors

we just want to make insanely great things

our partners include Block, Tidal, Twitter, and some things we can't talk about yet

last year, we led creative direction for Block's new brand and logo in collaboration with their internal team

1.0 was founded in 2020 by Robert Andersen, the founding designer of Square and co-creator of Cash App

© 2020-2024